Small Business Marketing Strategies: Google Business Listing

Small business marketing is all about making the most of opportunities to promote brand awareness. Google Places, Google Maps, and Google Business Listings are free marketing tools that can deliver a powerful punch in terms of web exposure.Small businesses – in particular brick and mortar, depend on being discovered by passing trade. With the increase in use of mobile devices such as the iPhone and other devices, it is essential that you help your prospects to find you. Follow these guidelines to optimize your chances of coming up tops on Google for local search.Ensure that data is accurate, consistent and current. Across the web, all mentions of your business should be consistent. Google often cross references other data providers. Without consistent data, Google will not trust the data enough to put your business at the top of the pile. Check other data providers such as InfoUSA, Yellow Pages, Localizer and Acxiom for inconsistencies in categorization, telephone numbers and addresses. The goal is to eradicate all inconsistencies. Use local telephone numbers where possible to tie your business into a particular region.Claim and verify. Claim your business on GLBC (Google Local Business Center) in order to show up on Google Maps. Many proprietors have still not claimed their businesses, by taking action in this area, you can still gain the competitive advantage.Get clear on categorization. Get crystal clear on categorizing your business. Think about what you would type into a search engine to find a business like yours. Think about products and services. Be specific and don’t overlap. Ensure that categorization is clear across the web in all data references of the business online.Develop a winning description. Develop a compelling and sales oriented description that will cover your products and services in less than 200 characters. Add your unique selling proposition, and you will stand out from the competition with a winning formula. Use this small business marketing technique to get ahead of the competition.Use Images and Videos. Google allows for up to 10 images and 5 videos per business. Adding images and videos can engage potential clients, and can visually demonstrate your place in the market. Display your logo and the logos of your trade associations. In addition, display images of brands that you supply and products. Show images of your premises for recognition from passing trade. Upload any commercials.Use coupons. Google Maps does not have tracking, but by adding coupons you can fill the gap. Furthermore, why not provide your customers with a reason to buy your products or services at a discount?Use web directories. Google will reward your business with greater search visibility if you spend the time and effort on adding your business to directories, like InfoUSA and Yellow Pages. The more references (remember consistency here) that Google finds, the more Google and people will trust your business.Encourage customer reviews. Mentions of your business are very important for Google to rank you. Encourage reviews from happy clients, and provide clear directions on how to review. You can request on your business cards, invoices, and receipts.Google Maps and Business Listings really can push your business into the line of sight of your niche market, just as long as they are optimized for Google. By giving your listings thought and a little extra help, you can build your business and your income through the techniques of small business marketing.

Email Marketing Tips That Work

The truth? Email marketing still is incredibly popular today, and may just be the strongest possible online marketing strategy for any business. Depending on 2018 figures, email marketing continues to rank as the fourth most powerful marketing channel, behind search engine optimization, social media, and affiliate programs. These four marketing channels combined account for almost 60% of the content indexed by search engines each month. When used correctly, email marketing can easily meet and exceed the SEO results you’re looking for.Before delving into the email marketing software that will best suit your company’s needs, you first need to define your goals. What do you want to achieve from email marketing? Do you simply want to send new prospects your company’s promotional message or are you seeking to build long-term relationships with current and future clients? Do you need a response straight away or do you like to keep your audience interested in a more subtle approach? Any of these strategies can be met through email marketing, so it’s important to consider which approach will best serve your goals.For those on the hunt for immediate responses, email marketing software such as Roboform’s Aweber could provide a solid solution for immediate follow-ups. Email campaigns generally require follow-up on a very regular basis – at least once a week, but preferably daily. Roboform Aweber includes support for a wide range of email formats and auto-responders, including Aweber, Send Later, and ParetLogic. Autoresponders work as a one-stop solution to sending email messages to potential clients, including information about the company, product, or service being sold. While it’s possible to incorporate Aweber’s live chat function into an email marketing campaign, it may not be the best way to reach clients, since those in need of immediate information might not be ready to talk right away.GetResponse is another extremely easy way to send email messages to potential customers. Users familiar with popular email marketing software will be familiar with this program – GetResponse is often used by many small businesses to send out promotional emails that will bring in new leads, as well as keep older ones interested. This software has been around for a while, so there are plenty of options available to help get rid of that inevitable email marketing plateau. One of the best ways to use GetResponse is to incorporate it into a squeeze page that will be sent out after a lead sign-up occurs. A form for collecting the person’s name and email address goes into the body of the email, so all that’s left for the customer to do is to confirm their registration with a simple click of the “submit” button.The three most popular email marketing platforms all offer some version of a built-in autoresponder, whether for free or for a nominal monthly fee. WordPress is one of the more popular, as its user-friendly interface makes it easy for even a beginner to manage. For less than $5, you can install a WordPress blog and turn it into an effective sales tool. Since WordPress can be used for virtually anything, from simple informational pages to powerful advertising campaigns, it appeals to both businesses looking to stay on top of their competition, as well as individual sellers who need to impress potential buyers. WordPress email marketing services can make your life much easier by helping you take the best of traditional email marketing and turning it into an even more effective online marketing solution.Another popular email marketing strategy these days is using email newsletters as a digital marketing strategy. Newsletters are perfect because they’re both convenient and effective. They don’t have to be broadcast to everyone on your list, which eliminates the possibility of them being overlooked. Newsletters can be sent directly to opt-in email addresses or websites, which means you’ll have an easier time selling to people who aren’t on your list. Because newsletters are also easy to personalize, you can personalize them to fit the interests of the recipient, ensuring that the messages will help them take action.When using email marketing tools such as OptinMonster or a similar builder, the idea is to create as many accounts as possible to increase your conversion rate. OptinMonster can help you by giving you several different options for the name, description, signature, and link to your website. You can use the OptinMonster builder to create an unlimited number of email marketing campaigns for very little cost. With WordPress, you can easily personalize these optin forms to ensure that people who sign up for them to know where they’re going and what they’re signing up for.Another way to effectively incorporate email marketing through your autoresponder series is by using the Convertkit software. Convertkit is not only inexpensive, but it comes with thousands of pre-designed messages that are tailored specifically for every subscriber. This means that you can design separate messages for different categories of your subscribers, ensuring that each group of subscribers has something different to read and respond to. Once you have your list of subscribers, you can use the Convertkit software to help you send out emails at scheduled intervals or automatically based on when your subscribers have read their last message.

Wholesale Clothing – How to Earn a Satisfying Income in the Wholesale Clothing Business

Engaging in the world of Wholesale market can give unlimited rewards. It is a perfect way to save money especially at this time of crisis. The most popular niche in wholesale market is the clothing industry. This niche is a huge market because it has plenty of buyers. This is not surprising because clothing is one of our basic commodities.So if you want to venture in wholesaling, try the clothing business. You cannot only save money from shopping cheaper price clothing for yourself; you can also reap profits when you sell them by retail either via online or locally.Sourcing your clothing from real wholesaler is way much cheaper than those at the retail clothing outlet. Wholesale suppliers are normally offering good quality clothing at a price that is remarkably lower. Wholesalers acts as middlemen between the manufacturers and retailers. Manufacturers only sell their clothing apparels to business people that have the capability to buy and handle huge bulk of clothing. And these are the Wholesalers. These business people will then arrange the clothing at smaller batches that is much suited for small business players like the retailers. Manufacturers cannot afford to ship their clothing at smaller batches. And this is what the wholesaler’s role is all about.You can find lot of wholesale suppliers online but you should really get the one that offers trendy and good quality clothing at real wholesale prices. You can use Salehoo directory in searching for them. Salehoo has an extensive list of legitimate wholesalers with various clothing apparels. All of them are 100 percent verified legitimate to ensure a good rate of return of retailers. Only legitimate wholesalers can give clothing apparels at prices that are remarkably lower.In clothing business, one should be very cogent in selling their items and also in bargaining with their wholesaler. You can research for the normal wholesale rate and you can use it as your reference price in bargaining with your wholesaler. You can bid lower than the normal wholesale rate. Wholesalers usually have a tolerable rate for bargaining purposes and it would be good if you can get it. In selling, you should be very pleasing to your customers. Offer freebies and discounts for a minimum purchase so you can get usual customers. Make sure that your clothing apparels are trendy and classy.Wholesale clothing can be very rewarding. You can keep up with fashion without affecting your budget. Plus! You can start your own clothing business via buy and sell.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.


Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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